heygoody, the digital insurance brokerage platform by Ngern Tid Lor Public Company Limited (TIDLOR), has made a remarkable impact by winning seven awards at The Work 2024, an Asia-Pacific regional advertising awards event organized by Campaign Brief Asia. This achievement highlights heygoody's commitment to communication and innovation, aiming to elevate the customer-centric experience. The platform also emphasizes its business approach rooted in "understanding," which is vividly portrayed in their "Introvert" campaign, a commercial that resonates with the genuine feelings of introverted individuals.
Pakamon Tulyapizitchai, SVP Digital Transformation, stated, "We believe that truly understanding our customers leads to creating solutions that meet their needs effectively. This award is a testament to our success in genuinely understanding our customers. For us, heygoody is not just a brand that sells insurance; it’s a brand dedicated to comprehending every aspect of our customers and finding the best ways to offer accessible, transparent insurance when they need it most. We prioritize privacy and satisfaction, delivering services that truly resonate."
The "Introvert" campaign was born from a deep understanding of the behavior of customers who feel uncomfortable when contacted or disturbed by phone calls. What sets this campaign apart is that every creative process involved introverted Thai artists who understood this demographic. These artists contributed their perspectives and emotions through various stages of creation, including conceptualizing, acting, editing, composing, and even designing animations, ensuring the ad resonated perfectly with introverts.
heygoody is committed to continuously enhancing its platform and customer experience by providing sufficient information for customers to make informed insurance purchases online, conveniently and without pressure. The platform offers a wide range of insurance options, including auto insurance, electric vehicle insurance, travel insurance, health insurance, accident insurance, home insurance, and more, from over 15 leading insurance partners. heygoody meets every need without compromising privacy, allowing customers to compare prices and purchase insurance on their own within five minutes through online channels, without the need for telephone sales representatives (Telesales).
The Work 2024 awards recognize outstanding advertising achievements across the Asia-Pacific region. heygoody’s "Introvert" campaign won in the following seven categories:
- Film/TV Craft - Direction: Excellence in directing
- Film/TV Craft - Special Effects: Creative special effects
- Culture - Local Culture + Insights: Reflecting the audience's emotions
- Work for Good: Promoting positive social impact
- Film/TV Craft - Sound + Music: Excellence in sound and music creation
- Film/Web Film (Over 90 Seconds): Outstanding commercial over 90 seconds
- Branded Content + Entertainment: Seamless integration of brand and entertainment.
These awards underscore the uniqueness of heygoody’s "Introvert" campaign and affirm its recognition as a digital insurance brokerage platform that truly impresses and earns the trust of customers.
Those interested can watch the commercial at
www.heygoody.com/heyintrovert or inquire for more information via LINE @heygoody, Facebook fanpage: heygoody, or purchase insurance directly at
www.heygoody.com 24 hours a day.
Source: Bangkok Post