Ngern Tid Lor Public Company Limited (TIDLOR) has clinched four prestigious awards at the
AdPeople Awards & Symposium 2024, organized by the Advertising Association of Thailand. The accolades, awarded for the impactful
“heygoody” and
“Ngern Tidlor” campaigns, underscoring the company’s unwavering dedication to promoting digital insurance accessibility and improving financial inclusion for underbanked customers.
Award-Winning Campaigns
The “heyintrovert” ad by heygoody, digital insurance brokerage platform powered by Ngern Tid Lor Public Company Limited, earned three awards:
- Silver in the Craft category (Motion Graphic/Animation/Visual Effect)
- Bronze in the Craft category (Use of Music)
- Bronze in the Film category (Consumer Services/B2B/Financial)
Collaborating with Thai introvert artists, the campaign featuring acting, editing, music composition, and animation design resonated deeply with its audience, reflecting the needs of introvert customers who value privacy and prefer chat-based interactions. Offering a user-friendly platform, heygoody enables customers to compare and purchase insurance anytime. Since its launch in September 2023, heygoody has received overwhelmingly positive feedback, attracting over 2 million visitors to the website. Data insights reveal that more than 40% of customers purchased insurance outside regular business hours, and a customer satisfaction survey showed that over 96% of users were satisfied with the service provided.
Additionally, the brand "Ngern Tidlor," a leader in vehicle title loans won a Bronze award with “Transferring Tidlor Card Loans via the App in Just 1 Minute.”
The “TIDLOR Card” commercial won a Bronze award in the Film category, showcasing the convenience of Ngern Tidlor’s app-enabled fund transfer service. The ad portrayed a customer overcoming ATM issues which the Ngern Tidlor app character steps in to solve the problem, allowing the customer to conveniently transfer loan funds to their account within 1 minute through the feature, providing a reliable and flexible financial solution for emergencies.
“TIDLOR Card” is a service available for customers with vehicle title loans, including motorcycle, car, pickup truck, and truck title loans allowing them to gain access to the "Transfer Loan Funds to Account" service to transfer unused credit from their TIDLOR Card to their registered commercial bank account or PromptPay account. This service is available every day from 6:00 AM to 10:45 PM without any fees. Customers simply need to register to use the Ngern Tidlor app, which helps them feel more secure and less worried as they can manage their financial transactions more conveniently. In emergencies, they can transfer loan funds to their account at any time.
Commitment to Financial Inclusion
The awards underscore Ngern Tidlor’s leadership in addressing customer needs through innovation and effective marketing communication. From vehicle title loans to digital insurance solutions, the company strives to reduce financial inequality and increase access to convenient, cost-effective financial services.
Additionally, the company promotes broader access to insurance through a variety of insurance products for cars, people, and homes from over 15 leading partner companies via comprehensive service channels under the "Shield Insurance" brand. This includes close (Face to Face) service through over 5,000 expert brokers from more than 1,700 Ngern Tidlor branches nationwide.
The "heygoody" brand is a digital insurance brokerage platform designed for small insurance customers who prefer not to be disturbed by phone calls and want to purchase insurance online 24/7, providing convenient, user-friendly coverage. Additionally, the "Areegator" brand is an online insurance sales platform through partner insurance brokers, supporting over 9,000 members to access a standardized, convenient insurance sales management system covering all protections under the concept of "Sincere, Understanding, Growing Together."
With a robust InsurTech platform developed over a decade, Ngern Tidlor continues to build a comprehensive ecosystem offering financial and insurance support through initiatives like "Shield Insurance" and "heygoody." These efforts align with the company’s mission to drive sustainable business growth while empowering underbanked communities.
For more information about Ngern Tidlor, please visit
www.tidlor.com , Facebook at Ngern Tidlor, or contact our 24/7 Call Center at 088-088-0880. To explore more about heygoody, connect with us via LINE @heygoody, visit the heygoody Facebook page, or access our insurance services anytime at
www.heygoody.com.
Borrow responsibly. Interest rates: 14–24% per year.
Source: Bangkok Post