In just one year, heygoody has emerged as a leading digital insurance broker trusted by customers, revolutionizing the insurance industry with over 2 million website visitors. What began as a small startup within Ngern Tid Lor Public Company Limited has grown into a digital brand that meets the true needs of online customers. Today, heygoody's rapid growth exceeds all expectations. How did they achieve this success, and what strategies helped them get here?
The Strength Behind heygoody: Combining Innovation and Customer Understanding – The first button to becoming a leading digital insurance broker.
heygoody’s growth is built on a strong foundation of technology and digital channels, nurtured by Ngern Tid Lor for over a decade.
“Most people would be surprised to learn that the incremental development cost of heygoody was a mere 20 million Baht, and the whole business unit was driven by a dedicated team of only 16 NTLers over a span of 10 months. We succeeded in launching this business using limited capital, resources, and time because the rest of NTL had been built the right way over many years.
We conservatively estimate that if a competitor wanted to replicate heygoody from scratch by outsourcing to an external IT vendor, it would cost 2 years and 80 million Baht, in addition to management and marketing overhead. By leveraging existing IT assets, insurance know-how, and insurer relationships, we were able to redeploy the savings we realized toward marketing and customer acquisition campaigns.
By tapping into our company’s deep pool of resources and collaborative spirit, the heygoody team impressively showcased the best of what NTLers can accomplish if we put our minds to it.”
– 2023 Shareholders’ Letter by Piyasak Ukritnukun, Managing Director, Ngern Tid Lor Public Company Limited.
It’s not just technology that has enabled heygoody to deliver a smooth and convenient online insurance purchasing experience, but also a deep understanding of customer needs from their experience in the brokerage industry under the Shield Insurance brand.
By merging cutting-edge technology with customer insights and fostering a culture of Thirst for Wisdom and Self Development and Experiment to Lead Changes, heygoody has risen to lead Thailand’s insurance industry into the digital age.
heygoody's Secret to Success: Leading the Insurance Industry
Research shows that 40% of customers buy insurance outside of normal business hours. Imagine being able to purchase insurance anywhere, anytime, without waiting for a sales agent to call back or feeling pressured to buy and share personal information over the phone. At heygoody, this is the reality. Customers can browse, compare, select, and complete their insurance purchase on the website within just two minutes. Whether it’s late at night or a weekend, heygoody’s services are always available when customers need them.
Respecting Your Time and Privacy: Meeting All Your Needs
heygoody understands that no one likes being interrupted by sales calls or feeling pressured to buy. That’s why heygoody has redefined the insurance buying experience. With a platform designed to select and present the best insurance plans, heygoody caters to customers with diverse needs, ensuring that insurance is accessible when it’s most convenient. The user-friendly platform allows customers to compare policies and see prices immediately, without waiting for a sales call. In just 2–5 minutes, customers can purchase their policy from any device.In case of assistance needed or have questions, heygoody’s customer support is available 24/7.
Why Customers Love heygoody
- Respect for Privacy: No intrusive calls. Customers have the freedom to purchase insurance on their own terms, 24/7.
- Accessible Anytime: Services are available 24/7, every day of the week, from anywhere.
- Comprehensive and Transparent: Instantly compare leading insurance plans with clear, upfront pricing—no hidden fees.
- Flexible Financial Options: Choose from various payment methods, including credit cards, QR codes, or 0% installment plans for up to 10 months.
- Always Ready to Support: Whether via chat or call center, heygoody is available 24/7 to answer questions and provide support.
By consistently meeting customer expectations, heygoody has earned recognition as a trusted digital insurance broker. A recent survey revealed that 96% of customers are satisfied with heygoody’s services.
Enhancing Every Process with AI and Expertise for the Best Customer Experience
At heygoody, technology is not just a tool to simplify operations; it’s part of the broader strategy to deliver tailored experiences. Artificial Intelligence (AI) is used to help analyze market data and real-time customer needs, ensuring that customers get insurance plans that suit their requirements.
Here’s how heygoody does it:
- Strategic Planning : AI analyzes market data in real-time, helping heygoody offer the right insurance plan at the right moment.
- Personalized Insurance Plans: AI enables heygoody to understand customer behavior and needs in depth, providing maximum coverage at competitive prices.
- Creativity in Marketing: The team has been continuously learning and finding something new from AI which doesn’t just inspire heygoody’s creative team to craft marketing campaigns that resonate with customers, blending data insights with fresh ideas.
- Human Expertise X AI: Although technology is advancing rapidly, the core of heygoody is the expertise of its team, who use AI as a tool to make customer-centric decisions with care and precision.
But none of this would be possible without the dedication of the team, who prioritize customer centricity by integrating AI to make insurance purchasing easy, convenient, and valuable, while delivering the best customer experience in line with the concept of ‘Enhanced Human Touch.’ This effort is also part of transforming the insurance business to be more accessible, convenient, and engaging.
Stepping Confidently into Year Two
As heygoody enters its second year, it continues to collaborate with over 15 leading insurance companies to offer comprehensive insurance plans, including car insurance, EV car insurance, travel insurance, health insurance, and personal accident insurance.
Whether customers are looking for a budget-friendly option or full coverage, heygoody has it all and remains committed to developing transparent, convenient, and customer-centric services to ensure stable and continuous growth moving forward.
To show appreciation for the trust customers place in the brand, heygoody is constantly improving its services, utilizing data to provide even more personalized insurance recommendations without the need for extensive personal information.
The team believes that by staying committed to understanding customer needs and embracing AI, heygoody is on track to become the number one digital insurance broker in the hearts of customers seeking modern insurance solutions.
Summary
heygoody has quickly succeeded as a digital insurance broker that customers love by combining AI technology with team expertise. Focused on delivering customer-centered experiences, heygoody offers easy, convenient, and transparent services that truly meet customer needs. This approach has built strong trust and high satisfaction levels. Continuous growth in its second year demonstrates heygoody's potential to lead the digital insurance market and become the top choice for customers looking for insurance solutions that fit their digital lives.
